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Criticisms of The Gupta Program
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==Concerns from the Covid and Long Covid community== In March 2020 when the Coronavirus Pandemic began Gupta released a package called the 10 Day Coronavirus Challenge<ref>https://www.facebook.com/watch/?ref=external&v=2737354686319407</ref> where "Some of the tools in this program have been scientifically shown to reduce the chances of contracting an infection from a virus by over 80%". The tools in his program are [[meditation]], [[neurolinguistic programming|NLP]], neural retraining and amygdala calming. A complaint was made to the ASA and they responded to say that there is a previous ruling against the owner or originator of the video and the video seems to fall within the scope of that ruling the case has been passed to the Compliance Team<ref>https://www.s4me.info/threads/covid-19-treatment-scams.14202/</ref>. There is no evidence that Long Covid is caused by a faulty or overactive amygdala. The cause is exposure to a virus and post viral complications. Calming reprogramming is not the way out. We need proper scientific biochemical research. Long Covid at the moment has no measurable biomarkers (like many of the other conditions Gupta treats) and is open to unethical practitioners trying to treat a little understood syndrome with no empirical evidence. Concern that Gupta has jumped on the Long Covid Bandwagon by treating a new disease with no evidence that his theory can be transposed onto Long Covid. While the disease mechanism has not been fully understood it will likely be in the near future. It is highly unlikely it is a highly strung amygdala; we know what caused Long Covid: the coronavirus, not stress. The Gupta Foundation aggressively lobbies Long Covid authorities, e.g. Dr [[Tamsin Lewis]]<ref>https://www.youtube.com/watch?v=z04DzTQrgWQ</ref>, Dr [[Tina Peers]]<ref name="gupta">{{Cite web | url = https://www.guptaprogram.com/ | title = The Gupta Program {{!}} The Secret of Amygdala Retraining | website = The Gupta Program |access-date=2022-06-03}}</ref>, [[Gez Mendinger]], who then give publicity to his unproved theory, thereby generating business and income for himself. These affiliations then give him authority by association to pass as an expert in treating Long Covid – without even stepping into a lab or having any medical experience. This leads to exposure to a large audience, many who are vulnerable, have little awareness of the previous controversies associated with the Gupta Program and are desperate to try anything to get better. Without research, training, offering a cure and then charging large sums of money to a community is patient exploitation. Recent sponsorship of the '''Treat Long Covid Conference''' by the Gupta Programne has raised concerns in the Long Covid Community that a pseudoscience organisation with a controversial and unproven treatment is being pushed to Long Covid patients<ref>https://www.treatlongcovid.com/</ref>. There is concern that Peers states "I now recommend the Gupta Program to all my patients as I believe that it plays a key role in their recovery."<ref name="gupta" /> Recommending All your patients to another expensive program which is unproven for Long Covid is dubious. [[Long COVID]] is a complex and has many different symptoms; how would one justify each patient needing the Gupta Program? Dr Peers has been contacted and stated that she has no financial, commercial or business relationship with The Gupta Program. She also commented that she hadn't previously heard anything bad about the program. There are no NICE (National Institute for Health and Excellence) guidelines for Long Covid, but I think it would be sensible to infer similar guidelines for [[ME/CFS]] due to the similar symptoms and the mutual risk of relapse from PEM [[Post-exertional malaise]] (PEM). The new draft [[NICE guidelines]] for ME/CFS states, "Do not offer people with ME/CFS therapies derived from osteopathy, life coaching or [[neurolinguistic programming]] (NLP) for example the [[Lightning Process|Lightning Process]]." 1.11.16. The Gupta Program is an NLP based program and is therefore unsuitable to be recommended for ME and Long Covid. Dr Peers also set up the Long Covid Conference and allowed Gupta to sponsor it - yet Peers was not fully aware of the historical controversies and difficulties created by the Gupta Program in other conditions. Gupta is very charming and comes across as very sincere and his ‘science’ seems convincing if looked on at face value. This association with other leaders in medical fields has happened again and again with Gupta. It is part of his marketing method and establishing himself as an 'authority' in that field. As Isabel Carrasco Sáenz<ref>@IsabelC18904528</ref> notes, this is "Pseudoscience getting mixed up with real science. Very worrying. Gupta is sponsoring this conference. Don't researchers have respect for their own work? How can hours and hours of lab work be at the same level as these 'therapies'?"
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